The National Main Street Center, a private, non-profit organization, was established by the National Trust for Historic Preservation in 1980 to stimulate economic development within a context of historic preservation. The Florida Main Street program was established in 1985. Administered by the Department of State, Bureau of Historic Preservation, it provides technical assistance to more than 40 active Florida Main Street communities for their traditional historic commercial corridors. The Bureau conducts statewide programs aimed at identifying, evaluating, and preserving Florida’s historic resources. Main Street, with its emphasis on preservation, is an effective strategy in achieving these goals in Florida’s historic retail districts.

As a Main Street America™ Accredited program, Chattahoochee Main Street is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.

Main Street Approach

As a unique preservation-based economic development tool, the Main Street Four Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride. The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort. Through education, training, case-studies, and peer-to-peer learning, the National Main Street Center equips communities with the tools they need for long-term, comprehensive, preservation-based community revitalization.

Guiding Principles

The National Main Street Center’s experience in helping communities bring their commercial corridors back to life has shown time and time again that the Main Street Four-Point Approach succeeds. That success is guided by the following eight principles, which set the Main Street methodology apart from other redevelopment strategies. For a Main Street program to be successful, it must whole-heartedly embrace the time-tested Eight Principles.

Click here to view Main Street's Covid-19 resources.

Board Members

Pam Medley

Pam Medley

Pam Medley serves as the President of the Board and has been with Chattahoochee Main Street since 2013.

Isaac Simmons

Isaac Simmons    Promotion Committee

Isaac Simmons is a Board Member and serves on the Promotion Committee. Isaac has been with Chattahoochee Main Street since 2017.

Ira Daniels

   Ira Daniels    Economic Development

Ira Daniels is a Board Member and serves on the Economic Development Committee. Ira has been with Chattahoochee Main Street since 2017.

Gene Stephens

  Gene Stephens          Board Member

Gene Stephens is a Board Member and has been with Chattahoochee Main Street since 2018.

Alicia Coon

Alicia Hicks Coon, born and raised in Chattahoochee by Thomas and Lauriel Parkman Hicks and married to a hometown boy Quinton Coon. A mother of two, business owner, landscape architect and homeschool Mom, Alicia spends much of her time raising her 9 year old daughter Darby and 7 year old son Payton. When she and Quinton aren't at home working in the yard or around the house, they are traveling about broadening their horizons. She enjoys doing what she can to make the world around her a better place with her bright smile, energetic optimism and giving back. She loves the Lord and is happy to pray with anyone at any given moment. It is with great pride that we welcome Alicia to the CMS Board as treasurer where she can utilize one of her hidden talents

Charles Wheeler   
Organization Committee

"Hello, My name is Charles F. Wheeler III, and I am called Chas. I live and grew up in Chattahoochee. Chattahoochee Main Street allows all Chattahoochee residents to volunteer, work, and strive together to continue the growth of our city and the surrounding areas.I am proud to now be on the Chattahoochee Main Street Board of Directors.I look forward to working with all residents to support Chattahoochee Main Street, and continue to give all to Chattahoochee as it gains more and grows."


Across the nation, small cities are discovering that the “Main Street” approach can bring about dramatic, positive change downtown. This approach advocates improvements in four areas to create a distinctive image for downtown:

Improving the economic base of downtown by strengthening existing businesses, recruiting new businesses, and performing market analysis. Successful communities accomplish this by evaluating how to retain and expand successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Many Main Street programs also achieve success through creative reuse of historic properties. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today’s consumers while maintaining the community’s historic character.

Design means getting Main Street into top physical shape by preserving a place’s historic character, encouraging quality building rehabilitation, signage, public improvements and façade improvements to improve the appearance of downtown. This includes public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. Popular design activities also include instilling good maintenance practices in the commercial district, enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.

Creating and marketing a positive image of downtown through special events, retail sales, effective advertising and public relations. Promotions communicate the commercial district’s unique characteristics, its cultural traditions, architecture, and history and activities to shoppers, investors, potential business and property owners, and visitors.

Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. They work with public and private sector community leaders to develop and coordinate resources to revitalize downtown.


Dedicated to promoting a better quality of life for our community through historic preservation, education, revitalization of downtown Chattahoochee and the River Landing, and arts and cultural events.

Thriving Riverboat Port and the Old Spanish Trail

More Information >

Interstate 10 Bypasses the City

More Information >

Rich heritage, Historical landmarks, Eco-tourism and recreation

More Information >

Revitalization Project and the Main Street Program

More Information >

Join Chattahoochee Main Street